Annie Serroka

About Annie Serroka

Raised in the mid-Atlantic, Annie ventured to the picturesque south for art and design training at Savannah College of Art and Design, where she received her BFA in Interior Design. Annie has a decade of experience in hospitality interior design, boosted by a career start in luxury residential design. Presently the Design Director at ROHE CREATIVE, she previously spent five years at a multi-disciplinary design firm, Streetsense, in Washington, DC. Her client list today varies from local restaurant groups in DC and Philadelphia to large developers and hoteliers such as Brookfield Properties and Hilton Worldwide. As Design Director, Annie leads projects and the studio at ROHE CREATIVE, working with clients and the design team to actualize project goals and advance studio expertise. She is passionate about creating memorable hospitality spaces and excels in storytelling, custom furnishings, and interior detailing. Annie is also passionate about people and making genuine connections; she cares about growing team members\' careers and upholding client relationships. Bringing expertise from an architecture firm and branding agency, Annie continues to liaise successfully with architects and branding consultants to bring design visions to life. In her free time, Annie loves to travel both abroad and stateside. When at home in Philadelphia, she jaunts around the city or spends time at home with her pup, Red. She always seeks inspiration in music, vintage shopping, fashion, and culture.

Experience

1. Design Director

   Rohe Creative

   Dec 2022 — Present · Philadelphia, PA

Education

• Savannah College of Art and Design

  Bachelor of Fine Arts (BFA)

  2009 — 2013

Skills

• Branding & Identity
• Ms Project
• Construction Documents
• Hand Drafting
• Hand Rendering
• Adobe Illustrator
• Word
• Adobe Photoshop
• Sustainable Design
• Architectural Lighting
• 3ds Max Design
• Architectural Drawings
• Sketchup
• Rendering
• Furniture
• Autocad
• Microsoft Project
• Sketching
• 3d Studio Max
• Interior Design
• Indesign
• Construction Drawings
• Model Making
• Photoshop
• Building Materials
• Architectural Drafting
• Illustration
• Sustainability
• Design Research
• Material Selection
• Ff&E
• Hand Drawing
• Powerpoint
• Ethnography
• Submittals
• Revit
• Graphic Design
• Concept Design
• Illustrator
• Space Planning