Annie Maniscalco
Beauty Marketing Manager Dach @Dyson
Signup · Get unlimited contacts
WORK HISTORY
Beauty Marketing Manager Dach @Dyson
Coordinato lanci di prodotto nell’area DACH con team cross-funzionali includendo Sales, Trade, Retail e Commercial per la pianificazione della domanda e le attività locali.• Pianificato ed eseguito la strategia di go-to-market della nuova categoria Formulations in Germania, top market in EMEA, con il 20% del sell-out regionale un mese dopo il lancio.• Ottimizzato il budget di categoria per la creazione di asset e premium content partnership.• Pianificato ed eseguito la campagna omnicanale Glamour Women of the Year 2024 in partnership con Condé Nast, generando 3,8M di media impressions (vs. 1,4M pianificate) e una reach di 2,1M tramite 30 influencer Dyson (ROI 1,4%).
EDUCATION
Liceo Scientifico Enrico Fermi - Sciacca
Diploma, maturità scientifica
Università Cattolica del Sacro Cuore
laurea in Economia e Gestione aziendale, Economia aziendale/manageriale
WU (Vienna University of Economics and Business)
Erasmus+ Program, International Management
Aston University
Advanced English course
Nova School of Business and Economics
Master of Science, International Management
SKILLS
ABOUT ANNIE MANISCALCO
I am a marketing professional with 6+ years in FMCG and premium consumer brands across EMEA. Proven expertise in brand strategy, go- to-market planning and execution, P&L management, NPD launches, media strategy, and trading activations.In my free time, I am also a travel coordinator; I enjoy sport and practice surf.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.