Annie Hu

About Annie Hu

I used to dress up in my mother’s clothes and sashay down our long hallway pretending to be a supermodel. When I hit puberty, I realized that the modeling career was not for me as I am vertically challenged, i.e, five feet tall on my best day. However, I was so in love with fashion and beauty that I knew I had to live in NYC so that I could try to get into the industry. The day I received my acceptance letter from NYU was one of the greatest days of my life. I moved cross-country and within the first year, landed an internship at Bumble and bumble, which fueled my passion for haircare. A couple of months into the internship, I got to sit front-row at New York Fashion Week, admiring the models as they sashayed down the runway. It was a dream come true. I’m a self-proclaimed beauty junkie who turned my young adult passions into a career in marketing within the beauty industry. I am grateful for the opportunity and experience to market from the ground level to the leadership tier. What motivates me is not simply my personal passion for beauty products; it is how brands can draw people into their products. The emotional satisfaction and transformation that products and brands offer to people has me hooked on marketing. The trust that consumers place onto brands is very powerful and the bond they have with products is utterly fascinating and intoxicating. Due to this fascination, in addition to my personal love for branding and impactful storytelling, I thrive in trying to understand how and what makes people tick in order to bring products to life that satisfy consumer wants and needs.Beauty aside, I also happen to be a food enthusiast, feminist, RBG fan, and believer that women need to be better at supporting one another and that we (women) can - and will - achieve all our dreams proudly and unapologetically.I enjoy getting to know people in person rather than online. If you’re up for grabbing a cup of coffee, please feel free to say hello.

Experience

1. General Manager, Zotos Professional and Pravana

   Henkel

   Jul 2025 — Present

Education

• University of California, Irvine - The Paul Merage School of Business

  MBA, Business Administration

  2010 — 2013

• New York University

  Bachelor of Science, Communications

  2001 — 2005

Skills

• Beauty Industry
• Hair Care
• Marketing
• Marketing Strategy
• Brand Management
• Brand Development
• Marketing Management
• Product Marketing
• Product Development
• Integrated Marketing
• Consumer Products
• Market Planning
• Competitive Analysis
• Customer Insight