Annie Wu
Marketing Consultant @Midi Health
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WORK HISTORY
Marketing Consultant @Midi Health
Assist with marketing projects, including HCP and provider messaging and communications, patient collaterals, website updates, etc.
EDUCATION
Northwestern University - Kellogg School of Management
MBA, Marketing
Stanford University
Computer Science, Minor: Psychology
SKILLS
ABOUT ANNIE WU
Results-oriented marketing leader with in-depth digital marketing experience developing integrated strategy and leading cross-functional teams. Record of success managing development of promotional materials and tools, including launch of digital sales aid, websites, e-mail, and social media campaigns, that communicate effectively with healthcare professional and patient audiences.Possess unique combination of strong marketing and technical background. Classically trained to build effective plans and targeting based on insights and analytics. Utilize engineering and software development experience to communicate and liaison well with technical teams. Work with regulatory and quality teams to properly assess risks and gain buy-in to create FDA-compliant marketing claims. Expertise includes:Digital Marketing (SEO/SEM Strategy, Google Analytics, E-mail Campaign Management, Website Management & UX Design, HTML and CMS – Drupal)| Digital Sales Aid Launch | Competitive Strategy | Budgeting | Project Management | Product Launch | Forecasting Segmentation, Targeting & Positioning (STP)| Business Planning | Copy Clearance | Claims Development | Strategy To Combat Generic Entrants
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