Annie Wu
Marketing Consultant - Brand & Digital Marketing
- Role
- Marketing Consultant at Midi Health
- Location
- Fremont, CA, US
- LinkedIn followers
- 500 followers
About Annie Wu
Results-oriented marketing leader with in-depth digital marketing experience developing integrated strategy and leading cross-functional teams. Record of success managing development of promotional materials and tools, including launch of digital sales aid, websites, e-mail, and social media campaigns, that communicate effectively with healthcare professional and patient audiences.Possess unique combination of strong marketing and technical background. Classically trained to build effective plans and targeting based on insights and analytics. Utilize engineering and software development experience to communicate and liaison well with technical teams. Work with regulatory and quality teams to properly assess risks and gain buy-in to create FDA-compliant marketing claims. Expertise includes:Digital Marketing (SEO/SEM Strategy, Google Analytics, E-mail Campaign Management, Website Management & UX Design, HTML and CMS – Drupal)| Digital Sales Aid Launch | Competitive Strategy | Budgeting | Project Management | Product Launch | Forecasting Segmentation, Targeting & Positioning (STP)| Business Planning | Copy Clearance | Claims Development | Strategy To Combat Generic Entrants
Experience
Marketing Consultant
Aug 2023 — Present
Assist with marketing projects, including HCP and provider messaging and communications, patient collaterals, website updates, etc.
Education
Northwestern University - Kellogg School of Management
MBA, Marketing
2005 — 2007
Stanford University
Computer Science, Minor: Psychology
1997 — 2001
Skills
- Pricing Strategy
- Lead Generation
- E-Detailing Launch Strategy
- Customer Insight
- Go-to-Market Strategy
- Product Launch
- Segmentation
- Integrated Marketing
- Healthcare Professional Marketing
- Social Media
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Digital Marketing
- Analytics
- Strategy
- Management
- Product Marketing
- Leadership
- Medical Devices
- Marketing
- Competitive Analysis
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.