Annie Bremer
Analytics and Insights Manager
- Role
- Analytics and Insights Manager at Procter & Gamble
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Annie Bremer
I’m a Senior Analytics & Insights Manager focused on translating consumer insights into…
Experience
Analytics and Insights Manager
Feb 2024 — Present · Cincinnati, OH, US
Delivered portfolio that outperformed current offering through best-in-class foundational consumer understanding and insights. This was done through a combination of a few research studies including: • the design of a TURF analysis to qualify the names, features, and benefits • a conjoint study to identify the top artwork propositions that resulted in a lift in revenue and share • led an in-person VR shelf test to validate learnings and provided insights to optimize artwork• Led the qualification of the new campaign in the US and Canada by exploring how it resonated with consumers and refined the communication messages to stimulate category growth. Advocated for increased multicultural representation.• Acted as the voice of the consumer to enable strategic business decisions and impact by providing data-based guidance on artwork, claims, and product innovation.• Designed and delivered new product launch evaluation study through deep analytics. • Enhance the shelf, assortment, and recommendations via agile methods with shopper insights and simplified the shopping experience on the top 8 retailers.• Manage the team budget through monthly tracking to deliver within 5% accuracy.
Education
Texas A&M University
Bachelor of Science - BS, Chemical Engineering
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