Annie Amies

Marketing Director @Unibail-Rodamco-Westfield

Roseville, CA, US

Marketing DirectorWestfield Galleria at Roseville | Unibail-Rodamco-Westfield (URW)May 19, 2025 – Present | Roseville, CAAs Marketing Director for one of Northern California’s premier retail destinations, I lead the strategic marketing efforts that drive traffic, sales, brand visibility, and community engagement at Westfield Galleria at Roseville. My role encompasses overseeing annual marketing planning, campaign development, digital and social media execution, PR and media relations, community partnerships, and brand activations — all with a focus on elevating the customer experience and supporting asset growth.I collaborate cross-functionally with national marketing, leasing, development, and operations teams to deliver integrated programs that align with URW’s bold vision of “Reinventing Being Together.” From driving NOI through strategic initiatives to curating on-brand, locally resonant content, I ensure that our marketing efforts are innovative, data-informed, and results-driven.Key Focus Areas:•Strategic leadership of the center’s marketing vision and budget•Execution of local and national brand campaigns and retail promotions•Oversight of PR, crisis communications, and media planning•Management of social and digital content strategy in partnership with agencies•Development of community outreach, sponsorships, and center-wide events•Support for leasing and new store openings through marketing strategy•Cross-functional collaboration to maximize asset value and guest engagement