Annie W.

About Annie W.

Designing Curriculum Systems That Accelerate LearningAs a Senior Instructional Designer and Curriculum Lead, I build curriculum frameworks and learning systems that turn large volumes of content into coherent, trusted learning experiences. My work focuses on transforming complex content ecosystems into structured, discoverable, and pedagogically-sound learning experiences that support real-world adoption at scale.Across my career, I’ve specialized in curriculum architecture, mapping learning objectives, aligning content to standards, identifying coverage gaps, and establishing evaluation frameworks that ensure quality and consistency across large, distributed content libraries. I design systems that make learning content easier to verify, navigate, and use.Before moving into SaaS, I taught 2nd grade and designed K–12 curriculum, grounding my work in classroom realities and instructional rigor. That experience sharpened my ability to interpret curriculum standards, anticipate teacher needs, and translate frameworks like Common Core and NGSS into practical, classroom-ready resources.I’ve led initiatives that: Built curriculum maps to identify coverage gaps and prioritize content development🧭 Established frameworks that improve discoverability, trust, and instructional coherence Used data, feedback, and learning science to guide strategic decisionsWhat sets me apart?I bridge deep curriculum expertise, systems thinking, and cross-functional leadership. I’ve partnered with product, design, and marketing teams to shape quality standards, scalable evaluation models, and curriculum-aligned strategies that support instructional integrity and business goals.I’m especially motivated by work that transforms content libraries into intentional learning ecosystems with clearly defined structure that serves diverse groups across markets and grade levels.Let’s connect — whether you’re building customer education programs, improving product adoption, or exploring how learning design can elevate the customer experience.Specialty Focus: Instructional and Curriculum Design, Curriculum Architecture, Standards Alignment (CCSS, NGSS, K–12), Curriculum Mapping, Continuing Education, Digital Accessibility, Instructional Design, Learning Strategy

Experience

1. Senior Instructional Designer & Curriculum Lead

   Blackbaud

   Jul 2025 — Present · Austin, TX, US

   Lead the curriculum design and training strategy to support a major software overhaul, ensuring all learning initiatives drive user adoption, product proficiency, and measurable performance improvements aligned with business goals• Oversees Continuing Education Program to maintain compliance as credit providers for NASBA (National Association of State Boards of Accountancy) and CFRE (Certified Fundraising Executive), including managing contract renewals and overseeing the credit management of courses, webinars, and conferences• Partner with cross-functional stakeholders (Product, Customer Success, Marketing) to identify skill gaps and build targeted learning solutions that increase adoption, retention, and customer satisfaction• Drive innovation through use of emerging tools and formats (AI-driven learning, adaptive pathways, interactive video, and microlearning)

Education

• St. Lawrence University

  Bachelor of Arts (B.A.), Political Science and Government

• Plymouth State University

  Master of Education (M.Ed.)