Annie Vinje

Director of Marketing | Brand Strategy • Digital Growth • Full-Funnel Campaigns | Cross-Industry Experience: Tech & Wellness

Role
Director of Marketing at Evoke Mind Body
Location
Wilmington, NC, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Annie Vinje

As a marketing leader with 15+ years of experience spanning wellness, tech, and entrepreneurship, I specialize in growing purpose-driven brands through smart strategy, human-centered storytelling, and high-performing campaigns. At Evoke Mind and Body, I lead a full-funnel marketing overhaul—resulting in 300% lead growth and over 200 new client conversions in under a year. From brand reboots to segmented automation, SEO to paid ads, I build systems that not only convert but also connect. My career began in tech and evolved into founding two wellness ventures, giving me a unique perspective: I speak the language of data, but lead with empathy. Whether managing six-figure budgets or coaching a cross-functional team, I bring clarity, collaboration, and creativity to every challenge.

Experience

  1. Director of Marketing

    Evoke Mind Body

    Nov 2024 — Present

Education

  • The Veda Center

    200 Hour Meditation , Meditation

  • University of Colorado Boulder - Leeds School of Business

    B.S. Business Administration, Marketing

    1996 — 2000

  • Yoga

    200 Hour Yoga Certification, Yoga Teacher Training

  • University of Colorado Boulder

    Bachelor of Business Administration, Marketing

  • Center of Trauma

    Trauma Sensitive Yoga

Skills

  • Public Relations
  • Integrated Marketing
  • Project Management
  • Marketing
  • Marketing Management
  • Email Marketing
  • Product Marketing
  • Budgets
  • Online Advertising
  • Digital Marketing
  • Marketing Communications
  • Internal Communications
  • Strategy
  • Online Marketing
  • Strategic Planning
  • Marketing Strategy
  • Product Launch
  • Sales
  • Cross-Functional Team Leadership
  • Team Building
  • Product Management

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Annie Vinje — Director of Marketing at Evoke Mind Body in Wilmington, NC, US | Unifers