Annie Stickney

About Annie Stickney

Marketing Analytics & AI Strategy Leader | Data-Driven Revenue Growth | Digital Marketing Transformation: I am a mission-driven Digital Marketing Analytics Leader with a proven track record of transforming data into actionable insights that drive revenue growth. With expertise in AI-driven analytics, multi-touch attribution, and digital marketing strategies, I help organizations optimize performance across various channels.Data-Driven Marketing Strategy: I excel at dissecting complex datasets and refining paid media, organic search, programmatic, and social strategies using cutting-edge methodologies. I bridge the gap between marketing and data science, ensuring campaigns are backed by robust insights that drive measurable results.Predictive Analytics & Machine Learning Expertise: I have a proven ability to influence executive decisions through predictive analytics and machine learning. By leveraging data, I forecast trends, optimize campaigns, and provide actionable recommendations that enhance marketing performance.Building High-Performing Analytics Teams: I have successfully built and led high-performing analytics teams, fostering a culture of independent problem-solving and data-driven decision-making. I am passionate about creating analytics-driven cultures that empower teams to develop innovative, data-backed marketing strategies that maximize ROI.Cross-Industry Expertise: With a deep understanding of consumer behavior, martech ecosystems, and performance marketing frameworks, I have thrived in various industries. I am highly adaptable and passionate about using data and technology to drive continuous growth, optimize strategies, and shape the future of digital marketing.

Experience

1. Executive Director of Omni-channel Marketing Analytics

   JPMorganChase

   Jan 2024 — Present · NY, US

   As part of my job duties, I lead content and search analytics, addressing critical organizational needs and driving data-informed decision-making. Managing a team of four direct and ten indirect reports, I provide strategic guidance and constructive feedback to foster growth. I spearhead a major enterprise-wide initiative to reimplement Chase.com’s tagging software, engineering end-to-end data solutions—from API specification development to automated reporting pipelines—to enhance efficiency and insights.Following are my key contributions to the role:Trained 15+ team members in SQL, Tableau, and Alteryx for self-sufficient analytics and dashboard creation.Designed onboarding programs to streamline new employee integration into digital marketing analytics.Implemented advanced testing methodologies (A/B testing, MTA, incrementality testing) across marketing channels.Maintained 100% retention of direct reports, fostering a high-performance, engaged team.Established a fully automated dashboard ecosystem, improving reporting efficiency and real-time marketing optimization.Drove NPV impact in 2024, achieving a YoY increase in Paid Media.Com, and Mobile spend.Led cross-functional collaborations.Member of the MD & A Culture Council and mentored in JPMC’s leadership program to foster collaboration.Piloted AI-driven organic search analytics, personalization at scale, and OmniChannel activation for customer-centric marketing.

Education

• Gettysburg College

  B.A., Psychology, Neuroscience

  1999 — 2003