Annie Paul

About Annie Paul

Creative strategist and digital advertising professional with a passion for storytelling and a strong understanding of consumer behavior. I excel in developing strategic campaigns that captivate and engage audiences across multiple platforms, including live events and social media.One of my ongoing freelance projects is hosting monthly events called \"Bragging Rights for Women,\" which is a fun, lighthearted, and supportive space for women of all confidence levels to practice self-advocacy, take ownership of their narrative, and be loud and proud of their accomplishments. These events are designed to inspire and empower women, and I am proud to have helped start such a wonderful community.

Experience

1. Manager, Programmatic Account Services

   Wavemaker

   Aug 2023 — Present · New York, NY, US

   Manage a full team of associates and senior associates in workflow of programmatic campaign management and client communications - Oversee the builds of media plans and audience strategies, using insights to determine most efficient approach to achieving efficient CPMs and desired KPIs - Manage the builds, launches, and insights of numerous self-service e-commerce campaigns across various platforms/DSPs including Instacart, Walmart, TTD, Kroger, and Amazon

Education

• Nassau Community College

  Associate of Arts (A.A.), Liberal Arts and Sciences/Liberal Studies

  2010 — 2012

• Baruch College

  Bachelor's degree, Journalism/Creative Writing

  2014 — 2016

Skills

• Photoshop
• Editorial
• Social Media
• Java
• Html
• Microsoft Word
• Management
• Powerpoint
• Microsoft Excel
• Social Media Integration
• Teamwork
• Research
• Customer Service
• Leadership
• Public Speaking
• Managing Workflow
• Strategic Planning
• English
• Event Planning
• Creative Writing
• Microsoft Office
• Editing
• Public Relations
• Social Networking
• Time Management
• Media Outreach