Annie Parr

About Annie Parr

Bright, experienced (and fun!) marketing leader offering proficiency in global partner management, development and marketing strategy• Thought leader and creative problem solver with a focus on driving efficiencies and maximizing budget.• Goal-driven leader with proven record of motivating and developing colleagues to deliver on key strategic initiatives• Skilled and creative team member who leverages a data-driven approach to develop business plans that have consistently generated results above budget, utilizing a variety of digital media channels.• Ability to manage strategic partners, develop relationships and maximize partner potential to achieve mutual goals.

Experience

1. Director, Loyalty & Financial Partnership Marketing

   洲际酒店集团

   May 2020 — Present · Atlanta, GA, US

   As a result of COVID, asked to move back into a marketing role to drive recovery across the IHG co-brand credit card, financial and loyalty partners.• Led strategic marketing plan development to drive recovery through partners – increasing reach through partner channels, managing multi-million dollar co-op budgets to drive direct rooms revenue.• Directly responsible for US co-brand credit card marketing – including card acquisition, card spend and cardmember engagement. • Led effort to evolve cardmember engagement through large-scale loyalty promotions and lifecycle programs. Highlights: Cardmember bonus generated increased promotional engagement, drove incremental revenue compared to comparable members and a 23% increase in cardmembers with at least one promotional stay. • Developed Commercial Partner Marketing Toolkit to allow teams to go-to-market more efficiently by creating a templated approach to marketing regional commercial partners. • Planned and delivered end-to-end marketing plans to support key strategic partnerships including Holiday Inn Club Vacations, The Venetian Las Vegas and Costco. • Managed team through incredibly difficult COVID period, while instilling executional excellence and professional development.

Education

• Stetson University

  Bachelor of Business Administration (BBA), Marketing

  2001 — 2005

Skills

• Social Media Marketing
• Marketing Strategy
• Microsoft Office
• Webtrends Analytics
• Staff Supervision
• Digital Marketing
• Marketing Communications
• Direct Mail
• Social Media
• Google Analytics
• Basic Html
• Department Budgeting
• Marketing
• Project Management
• Email Marketing