Annie M. Luna
Legal Marketing, Business Development, Communications @Alv Sage Marketing
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WORK HISTORY
Legal Marketing, Business Development, Communications @Alv Sage Marketing
New York, NY, US
Core Competencies & Expertise- Individual Business Development Plans – Customized strategies to support attorney and firm growth- Business Development & Marketing Plans – Targeted initiatives to drive firm-wide success- Legal Directories & Awards Management – Oversee rankings, submissions, and industry recognition- Special Accounts & Client Relationship Management (CRM) – Strengthening client engagement and retention- RFP & Pitch Development – Leading proposal processes to secure new business opportunities- Strategic Communications – Internal and external messaging to enhance brand positioning- Market Research & Competitive Intelligence – Identifying industry trends and growth opportunities- Budget Development & Oversight – Financial planning for practice groups and individual attorneys- New Business Initiatives – Research and implementation of strategic growth opportunities- Branding & Positioning – Enhancing firm identity and market presence- Marketing & Business Development Coaching – Training and mentorship for attorneys and teams- Event & Webinar Coordination – Planning and executing high-impact industry engagements- Digital Marketing & Content Strategy – Managing online presence, content marketing, and brand visibility
EDUCATION
UQAM | Université du Québec à Montréal
Master of Business Administration (MBA), Business Administration and Management, General
Northwestern University - Kellogg School of Management
Certificate, Negotiations on a Virtual World; Pricing Strategies and Business Tactics
Concordia University
Bachelor of Business Administration (B.B.A.), Business/Commerce, General
Massachusetts Institute of Technology
Certificate, Information Technology Project Management-Marketing on the Internet
SKILLS
ABOUT ANNIE M. LUNA
I am a results-driven business development, legal marketing, and communications strategist dedicated to enhancing law firms market position and growth. With a deep understanding of the legal industry, I design and execute multi-channel strategies tailored to firms’ unique needs. My expertise spans business development, marketing, branding, thought leadership, client communications, media relations, and corporate events.An effective communicator and trusted advisor, I have experience engaging with CEOs, board members, and key stakeholders, successfully managing change initiatives, and motivating teams to achieve firm-wide business goals.Services & Expertise:Business Development Proposals, Pitches & Presentations Legal Directories & Award Submissions Account Management Business Development Plans (Firm, Practice, Individual) Cross-Selling Initiatives Client Relationship Management (CRM) Client Surveys & InterviewsMarketing Practice & Industry Group Marketing Plans Digital Marketing & Online Presence Marketing Budgets & Policy Development Marketing Audits & Performance Tracking Market Research & Competitive IntelligenceTraining & Coaching Business Development, Marketing & Communications Training One-on-One Business Development Coaching Business Development Retreats & WorkshopsPublic Relations & Communications Content Development & Thought Leadership Social Media Strategy & Management Press Releases & Feature Articles Communication Templates & Policy DevelopmentBrand Identity & Positioning Logo & Letterhead Design Branding & Market Positioning Website Development & Optimization Social Media Profile Management Brochures & Firm Publications
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