Annie Iles Tooth

About Annie Iles Tooth

My passion is in helping brands come to life through retail story-telling. As a senior buyer and as director in customer development, I have helped brands of all stages & sizes launch and grow in an omni-channel environment – from tiny personal care startups to the biggest names in skincare. I have been fortunate to work on enough categories and brands that I’ve experienced the entire consumer life cycle of women’s personal care, from jars of luxury skincare she proudly displays in a shelfie to sexual wellness products she hides in her cart (and everything in between). I have helped ‘tweens and teens navigate sanitary protection and acne, Millennial moms find baby lotion and eye creams, and ‘Boomers age gracefully into retinol and, occasionally, incontinence.I know how women shop, and I know how to stop them in their tracks to get them to consider and purchase differently to drive profitable, strategic growth.

Experience

1. Director, Customer Strategy - Sun Care and Makeup

   Johnson & Johnson

   Sep 2022 — Present

Education

• Syracuse University - S.I. Newhouse School of Public Communications

  B.S., Magazine Journalism, Sociology

  2003 — 2007

• Northwestern University - Kellogg School of Management

  MBA, Social Enterprise, Marketing Management, Strategy

  2011 — 2013