Annie Griffin
Lifelong learner using digital content to build connections | Media Strategy Lead
- Role
- Integrated Media Strategy Lead at Kimberly-Clark
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Annie Griffin
With a background in SEO/content strategy, I\'ve expanded my role within a major media agency to oversee strategy in paid media channels including search, social and all programmatic/video to achieve client business goals. Direct experience driving strategy and execution through organic and paid media channels, including SEO, SEM, social media, content marketing, email, and tracking success through multiple analytics platforms, Additional background in team development, creation of educational materials/lesson plans, CMS tools, DMP integration, and some HTML.
Experience
Integrated Media Strategy Lead
Jun 2022 — Present · Chicago, IL, US
Education
University of Chicago
MA, Humanities/English
2005 — 2006
University of Dayton
BA, English and Communications/Journalism
2000 — 2003
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