Annie Eldredge Parr

Ecommerce Manager @Sun Bum

Encinitas, CA, US

Own end-to-end management of the Amazon business, driving revenue growth across Amazon, retailer.com, and pure-play eCommerce partners- Develop and execute annual business plans, aligning cross-functional teams (Marketing, Creative, Sales) to deliver against sales goals and channel growth strategies- Lead day-to-day Amazon operations, including product launches, content optimization, demand forecasting, inventory planning, promotional calendars, and issue resolution- Manage external agency partnerships to maximize ROI on media spend, advertising campaigns, and promotional investments- Oversee account P&L, including margin management, co-op funding, promotional budgets, and trade terms negotiation, ensuring profitable growth- Implement forecasting models to optimize inventory levels, reduce out-of-stocks, and support new product launches- Partner with Digital Merchandising teams to deliver enhanced product discoverability and conversion through optimized campaigns- Monitor competitive pricing, 3P activity, and retail landscape to proactively address price erosion and strengthen brand positioning- Deliver monthly and quarterly business reviews, providing leadership with insights on sales performance, advertising effectiveness, and YTD tracking- Drive international Amazon expansion opportunities (Canada, UK, EU), aligning global strategies to local market dynamics.

Estación Biológica La Suerte

Primatology

University of San Diego

Master of Business Analytics - MSBA, Business, Management, Marketing, and Related Support Services

Santa Clara University

Bachelor of Science - BS, Anthropology and Art History