Annie Eldredge Parr
Ecommerce Manager at Sun Bum
- Role
- Ecommerce Manager at Sun Bum
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
About Annie Eldredge Parr
Dynamic eCommerce and digital sales leader with a Master’s degree in Business Analytics…
Experience
Ecommerce Manager
Aug 2022 — Present · Encinitas, CA, US
Own end-to-end management of the Amazon business, driving revenue growth across Amazon, retailer.com, and pure-play eCommerce partners- Develop and execute annual business plans, aligning cross-functional teams (Marketing, Creative, Sales) to deliver against sales goals and channel growth strategies- Lead day-to-day Amazon operations, including product launches, content optimization, demand forecasting, inventory planning, promotional calendars, and issue resolution- Manage external agency partnerships to maximize ROI on media spend, advertising campaigns, and promotional investments- Oversee account P&L, including margin management, co-op funding, promotional budgets, and trade terms negotiation, ensuring profitable growth- Implement forecasting models to optimize inventory levels, reduce out-of-stocks, and support new product launches- Partner with Digital Merchandising teams to deliver enhanced product discoverability and conversion through optimized campaigns- Monitor competitive pricing, 3P activity, and retail landscape to proactively address price erosion and strengthen brand positioning- Deliver monthly and quarterly business reviews, providing leadership with insights on sales performance, advertising effectiveness, and YTD tracking- Drive international Amazon expansion opportunities (Canada, UK, EU), aligning global strategies to local market dynamics.
Education
Estación Biológica La Suerte
Primatology
2019
University of San Diego
Master of Business Analytics - MSBA, Business, Management, Marketing, and Related Support Services
2020 — 2021
Santa Clara University
Bachelor of Science - BS, Anthropology and Art History
2015 — 2019
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