Annice McEwan

About Annice McEwan

As a Communications & Marketing Manager at USA Cares, a national veteran nonprofit organization, I design and execute strategic marketing plans that increase donor engagement and media coverage. I collaborate with cross-functional departments to ensure unified branding and goal alignment, and I build and maintain relationships with area media to ensure coverage of our organization’s news and achievements. With a background in Sports Journalism, I have developed a diverse set of skills that make me a versatile and effective communicator. I have experience in social media management, web content creation, video editing, graphic design, and public relations. I am driven by social media metrics, page views, site rankings, and conversion rates, and I am dedicated to improving them through strategic planning. I graduated from Oklahoma State University with a Bachelor of Science in Communication, Journalism, and Related Programs, and a Bachelor of Science in Sports Media. My biggest passion is finding and highlighting human connections and sharing them with a wider audience. I believe companies are made better with a diverse staff and its collection of talent. I am always eager to learn new skills and explore new challenges. I am also a mental health advocate and a fan of true crime podcasts, cookbooks, paint-by-numbers, and stand-up comedy. I look forward to connecting with you here on LinkedIn or you can email me at m••••••••@gmail.com.

Experience

1. Communications & Marketing Manager

   Usa Cares, Inc

   Nov 2022 — Present · Louisville, KY, US

   Designed and executed strategic marketing plan that emphasized client testimonials to improve donor engagement.Collaborated with cross-functional departments to ensure unified branding and goal alignment.Built and maintained relationships with area media to ensure coverage of organization’s news and achievements.Assisted administration in preparation for media interviews by outlining messaging talking points and goals.Provided regular communication progress reports to organization’s leadership.Attended events and networking opportunities as a representative of the organization.

Education

• Oregon State University

  Master of Science Business - MSB, Marketing Insights & Analytics

• Oklahoma State University

  Bachelor of Science - BS, Broadcast Journalism

• Oklahoma State University

  Bachelor of Science - BS, Communication, Journalism, and Related Programs