Anni L.
Manager, Digital Media Analytics and Optimization @The Walt Disney Company
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WORK HISTORY
Manager, Digital Media Analytics and Optimization @The Walt Disney Company
Los Angeles, CA, US
Drive performance and efficiency of digital paid media multichannel campaigns across Disney Parks, Experiences and Products by leading marketing analytics and optimization strategies. Focused on measuring incrementality, improving LTV:CAC ratio, and reallocating capital across channels and audience segments. Partner cross-functionally with Analytics, Media, and Finance teams to inform investment decisions, test strategies, and develop innovative dashboards and tools that enable smarter, data-driven decisions at scale.
EDUCATION
Penn State University
Bachelor of Science (B.S.), Statistics
Georgetown University McDonough School of Business
Master of Business Administration - MBA
ABOUT ANNI L.
Evidence-based marketer with a passion for analytics, customer-centric innovation, and storytelling. I\'m experienced in working in cross-functional teams managing both B2B and B2C products and campaigns.
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