Anni Lierhaus
VP of Growth & Strategy, Crocs, Inc.
- Role
- VP, Growth & Strategy at Crocs, Inc.
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Anni Lierhaus
Anni Lierhaus is a senior leader, specializing in value creation and brand-building for marquee consumer brands. She combines quantitative rigor, qualitative insights, and creativity to deliver tailored consumer-centric growth solutions that drive measurable impact. A demonstrated history of driving sustainable growth and turning around businesses in the consumer goods industry. Skilled at working across country, regional, and global markets with 10+ years of experience managing teams and delivering impactful results.As Co-founder and Advisory Consultant at PKL Boston, she spearheaded the business plan, financial models, and investor documents, while overseeing vendor relationships. She continues to provide strategic advice on expansion valuation, P&L optimization, and capital raising.
Experience
VP, Growth & Strategy
Mar 2026 — Present · Boston, MA, US
Education
Connecticut College
Bachelor of Science, Cellular and Molecular Biology, Philosophy
2008 — 2012
Skills
- Clinical Research
- Pc
- Microsoft Office
- Microsoft Word
- Fundraising
- Editing
- Leadership
- Microsoft Office Suite: Word
- Close Attention to Detail
- Writing
- Spss
- Data Analysis
- Research
- Data Entry
- Mac
- Excel
- Microsoft Excel
- Powerpoint
- Public Speaking
- High Level of Accuracy
- Oral & Written Communication Skills
- Outstanding Interpersonal Communication Skills
- Social Media
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