Anni Lierhaus

VP of Growth & Strategy, Crocs, Inc.

Role
VP, Growth & Strategy at Crocs, Inc.
Location
Boston, MA, US
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

About Anni Lierhaus

Anni Lierhaus is a senior leader, specializing in value creation and brand-building for marquee consumer brands. She combines quantitative rigor, qualitative insights, and creativity to deliver tailored consumer-centric growth solutions that drive measurable impact. A demonstrated history of driving sustainable growth and turning around businesses in the consumer goods industry. Skilled at working across country, regional, and global markets with 10+ years of experience managing teams and delivering impactful results.As Co-founder and Advisory Consultant at PKL Boston, she spearheaded the business plan, financial models, and investor documents, while overseeing vendor relationships. She continues to provide strategic advice on expansion valuation, P&L optimization, and capital raising.

Experience

  1. VP, Growth & Strategy

    Crocs, Inc.

    Mar 2026 — Present · Boston, MA, US

Education

  • Connecticut College

    Bachelor of Science, Cellular and Molecular Biology, Philosophy

    2008 — 2012

Skills

  • Clinical Research
  • Pc
  • Microsoft Office
  • Microsoft Word
  • Fundraising
  • Editing
  • Leadership
  • Microsoft Office Suite: Word
  • Close Attention to Detail
  • Writing
  • Spss
  • Data Analysis
  • Research
  • Data Entry
  • Mac
  • Excel
  • Microsoft Excel
  • Powerpoint
  • Public Speaking
  • High Level of Accuracy
  • Oral & Written Communication Skills
  • Outstanding Interpersonal Communication Skills
  • Social Media

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Anni Lierhaus — VP, Growth & Strategy at Crocs, Inc. in Boston, MA, US | Unifers