Ann Cobb

About Ann Cobb

Marketing professional with over 25 years of direct mail and digital marketing and…

Experience

1. Account Director

   Gain, Inc

   Jan 2009 — Present

   Directly manage Account Supervisors, Account Managers and a Production Manager. • Provide leadership and strategic direction to Account Services Department. Responsible for yearly reviews, problem solving, account assignments and training. • Provide long-term planning for personnel and client accounts. • Oversee process and quality control. • Provide support in the strategic development and communication roadmaps for client marketing programs. • Responsible for development of project / creative brief, schedules and serve as team liaison with production vendors, creative and data teams to ensure schedules and strategy are maintained. • Manage integrated marketing campaigns to include direct mail, email, digital marketing (landing pages, banner ads, display ads) as well as other inbound/outbound marketing components. • Manage client financial relationship which includes estimating and budget control Overall problem solver and cheerleader

Skills

• Multi-Channel Marketing
• Onboarding
• Strategic Planning
• Team Leadership
• Segmentation
• Marketing
• B to C
• Marketing Automation
• Advertising
• Account Management
• Customer Service
• Brand Development
• B to B Marketing
• Creative Direction
• Bank Mergers
• Cross Selling
• Market Research
• Analytics
• Lead Generation
• Mobile Marketing
• Email Marketing
• Leadership
• Direct Marketing
• Management
• Marketing Strategy
• Mentoring of Staff
• Direct Mail
• Integrated Marketing
• Direct Response
• Creative Strategy
• Marketing Communications
• Online Marketing
• Customer Acquisition
• Strategy
• B2b Marketing
• Marketing Management
• Database Marketing
• Customer Communication
• Online Advertising
• Retail Banking