Ann Frazier

About Ann Frazier

I am a social media marketer with experience in paid social advertising, organic content…

Experience

1. Social Media Manager, Wrangler

   Kontoor Brands, Inc.

   Mar 2022 — Present · Greensboro, NC, US

   Shapes and implements Wrangler North America channel strategies to align with Koontor organizational goals and seasonal brand product initiatives- Owns paid social strategy, overseeing +50% year over year social revenue growth with +7% spend and increased platform diversification- Increases amount of paid social creative in market by +300% year over year, including designing and copywriting all creative- Executes regular creative A/B testing to ensure messaging optimizations- Ensures day-to-day organic social media content strategy is executed, on brand, and aligns with other cross-channel marketing- Manages Wrangler social media team and multiple agency relationships- Spearheaded implementation of project management system across both brand marketing and e-commerce teams, increasing marketing efficiency- Launched and expands TikTok reactive and proactive engagement program- Compiles weekly, monthly, and quarterly reports for organic and paid social- Oversees the influencer marketing program, including the implementation of an always-on program, growing influencer efforts 100% year over year- Partners with cross-functional teams to execute important brand moments, including brand collaborations, major country music artist partnerships, and event sponsorships, with over 35 in 2024 alone.

Education

• University of Southern California

  Bachelor of Arts (B.A.), Communication, General

  2009 — 2013

Skills

• Hockey
• Public Speaking
• Adobe Creative Suite
• Graphic Design
• Photoshop
• Blogging
• Baseball
• Sports Writing
• Social Media Marketing
• Web Design
• Digital Media
• Social Media