Ann Feister

About Ann Feister

I help brands turn browsers into buyers through UX copy, SEO-driven content, and conversion-focused marketing strategies refined over a decade in the field. Fluent in brand voice for SaaS, healthcare, DTC e-commerce, and hospitality, from playful startup copy to polished enterprise messaging. Consistently increases brand conversion rates through UX copywriting, SEO research, content creation, social media strategy, and email marketing campaigns.I bring a psychology-trained lens to every page: understanding what makes people click, read, and convert, then writing the copy that gets them there.Areas of interest and expertise:Copy & Content• UX / Web / App Copy• SEO Content & Blogging• Technical Writing• ScriptwritingGrowth & Strategy• Social Media Strategy• Paid Social & Media Buying• Email Marketing• Affiliate MarketingCreative• Creative Development• Graphic Design• Video & PodcastsLeadership• Client Management• Project Management• Research & ReportingPortfolio: https://ann-feister-spotlight.lovable.app/

Experience

1. Content Marketing Manager

   Peopleconnect

   Apr 2023 — Present · San Diego, CA, US

   Content Marketing Manager at PeopleConnect, overseeing strategy and execution across a portfolio of leading people-search and protection brands, including TruthFinder, Intelius, Instant Checkmate, and OmniWatch. Skilled at building scalable, SEO-driven content systems that enhance brand visibility, strengthen consumer trust, and drive measurable growth.Responsible for developing and managing high-impact digital assets—ranging from blog frameworks and comparison guides to multimedia campaigns, engaging images, and email workflows—that balance compliance, credibility, and conversion. Collaborates closely with SEO, design, BI, and product teams to ensure all content is aligned with brand standards and optimized for both user engagement and search performance.Expertise includes: • Brand trust & compliance: Communicating transparency, FCRA guidelines, and consumer protection messaging. • Scalable content operations: Creating repeatable templates that streamline production while maintaining quality. • Cross-channel marketing: Driving engagement through integrated blog, social, and email campaigns supported by data insights and compelling creative. • Market differentiation: Highlighting unique competitive advantages such as identity theft coverage, scam protection benefits, and dark web protection services.Focused on delivering content that informs, builds trust, and empowers consumers, while positioning PeopleConnect’s brands as industry leaders in the personal information and digital protection space.

Education

• University of Nevada-Las Vegas

  Bachelor of Arts (B.A.), Communication, Journalism, and Related Programs

  2005 — 2009

• San Diego Mesa College

  Multimedia

  2011 — 2012

• UC San Diego Extended Studies

  Marketing

  2015 — 2016

Skills

• Email Marketing
• Grammar/ Punctuation
• Article Planning & Strategy
• Weebly
• Project Management
• SEO
• Print/ Web Writing
• Feature Articles
• Wordpress
• Social Media
• Advertising
• Magazines
• Project Execution
• Copywriting
• Constant Contact
• Journalism
• Marketing Event Planning
• Google Adwords
• Copy Editing
• Marketing
• Writing
• Indesign
• Search Engine Optimization (SEO)
• Adobe Cs6
• Graphic Design
• Marketing Communications
• Facebook
• Illustrator
• Effective Communication
• Online Journalism
• Event Planning
• Google Analytics
• Media Planning
• Photoshop
• Client Support
• Subject Interviews
• Social Networking
• Social Media Marketing
• Adobe Creative Suite
• Vocus