Anne Williams
CRM | Lifecycle Marketing | Loyalty Marketing
- Role
- Senior Digital Marketing Manager at TELUS Digital
- Location
- Charlottesville, VA, US
- LinkedIn followers
- 500 followers
About Anne Williams
Senior Loyalty & Lifecycle Marketing Leader with 12+ years of driving enterprise…
Experience
Senior Digital Marketing Manager
Sep 2019 — Present · Charlottesville, VA, US
TELUS Digital Acquired WillowTree in 2025- Develop multi-channel marketing strategies and roadmaps to improve engagement, conversion and retention metrics for clients including Carl’s Jr, Dairy Queen, Hardee’s, Synchrony Bank, TELUS Digital, and Cloudera- Launch email, push, and in-app campaigns that drive KPIs in various CRM platforms- Run A/B tests and optimize campaigns based on performance analysis- Analyze marketing performance by audience segment and make adjustments to optimize customer experience, personalization and relevance- Deliver performance reports to stakeholders. Provide recommendations on how to address underperformance and optimize the overall strategy- Develop campaign execution processes to ensure flawless delivery of all campaigns- Lead complex business and technical integrations across various client apps and tools, drive client success, define optimal marketing tech stacks, marketing campaigns, and collaborate with clients to optimize customer experience- Work cross-functionally with engineering, creative, analytics, product, and research teams to effectively reach the right audience, with the right creative, at the right time. Share CRM insights to align as a cross-functional team- Manage a team of direct reports in their day-to-day work to meet performance and career goals.
Education
James Madison University
Bachelor of Arts, School of Media Arts and Design: Journalism | Sociology minor
2014
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