Annette Yan
Verbal Branding Associate @Prophet
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WORK HISTORY
Verbal Branding Associate @Prophet
NY, US
Helping global and iconic brands clarify how they show up in the world through language. As a verbal specialist I pay attention to all things words: naming products and sometimes brands themselves, developing a brand\'s positioning, value propositions, brand narratives, internal employee trainings, and the occasional campaign. Select clients and industries: Higher Education, Manufacturing, Insurance (health and property), CPG (Colgate), B2B Enterprises- Brand and product naming- Brand architecture and nomenclature, including naming strategy- Brand voice and messaging- Brand positioning and strategy- Brand activation and training- Conversational branding (virtual assistant/AI chatbot naming, persona/dialogue development)
EDUCATION
Dulwich College Beijing
IGCSE certificate; IB Diploma
Boston University
Bachelor of Arts - BA
ABOUT ANNETTE YAN
From Beijing to the world: I’m Annette, a verbal brand consultant with past lives in…
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