Annette Yan
Verbal Branding Associate at Prophet
- Role
- Verbal Branding Associate at Prophet
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Annette Yan
From Beijing to the world: I’m Annette, a verbal brand consultant with past lives in…
Experience
Verbal Branding Associate
Sep 2024 — Present · NY, US
Helping global and iconic brands clarify how they show up in the world through language. As a verbal specialist I pay attention to all things words: naming products and sometimes brands themselves, developing a brand\'s positioning, value propositions, brand narratives, internal employee trainings, and the occasional campaign. Select clients and industries: Higher Education, Manufacturing, Insurance (health and property), CPG (Colgate), B2B Enterprises- Brand and product naming- Brand architecture and nomenclature, including naming strategy- Brand voice and messaging- Brand positioning and strategy- Brand activation and training- Conversational branding (virtual assistant/AI chatbot naming, persona/dialogue development)
Education
Dulwich College Beijing
IGCSE certificate; IB Diploma
Boston University
Bachelor of Arts - BA
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