Annette Neal
Principal Product Manager - Ecommerce @Asda
Signup · Get unlimited contacts
WORK HISTORY
Principal Product Manager - Ecommerce @Asda
Leeds, GB
Leading and supporting in the ongoing migration of the eCommerce platform from legacy micro-services architecture to modern SaaS-based composable headless architecture. This complex transformation is key to enhancing our platform’s scalability, flexibility, and ability to deliver personalised shopping experiences for millions of customers.* Migration Strategy & Execution: Leading the development and execution of the migration strategy, ensuring minimal disruption to our operations and customers.* Platform Modernisation: Managing the adoption of a composable, modular SaaS architecture, designed to improve site performance, speed to market, and long-term scalability.* Cross-Functional Leadership: Collaborating with engineering, architecture, design, and third-party vendors to integrate the best technology solutions, driving platform development and continuous optimisation throughout the migration process.* Data-Driven Decision Making: Monitoring key metrics, such as site performance, conversion rates, and user satisfaction, to inform ongoing improvements and ensure the migration delivers measurable results.* Customer-Focused Product Development: Leading the delivery of new customer-facing features, such as customer account, content management, data ecosystem development and AI-powered, Ml and LLM underpinned recommendations, that will be fully realised once the migration is complete.* Stakeholder Management: Keeping senior leadership and key stakeholders informed of progress, risks, and opportunities, and ensuring alignment across teams as we move through the migration phases.* Scalability & Future-Proofing: Setting the foundation for future growth by ensuring the new platform can handle increasing demand and quickly adapt to changing market needs.This migration is a critical part of Asda’s digital transformation, to deliver a more agile, scalable, and innovative eCommerce experience that will better serve our customers and position Asda for future success.
EDUCATION
The Manchester Metropolitan University
Master of Science - MS, Digital Transformation & IT Strategy
ABOUT ANNETTE NEAL
Motivated product leader with 20+ years of experience across both small and large digital platform developments and migrations. A proven ability to work effectively as a team member, or independently. Able to apply practical and theoretical knowledge of product management methodologies, architectural principles and technical systems and applications, and to manage and deliver optimal solutions to customer and business problems alike. Strong commercial and technical acumen, with a keen desire for data-driven effectiveness. A clear communicator at all levels within organisations, displaying confidence in problem solving, solution analysis, management and leadership. Inspired by global travels and adventures, with experience of working and living internationally.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.