Annette Looser

About Annette Looser

Education professional with extensive progressively responsible experience in recruitment, staff development, marketing, public relations, and social media management. Proven experience in brand development, strategic planning, sales, and outstanding customer service. Key successes include developing several successful recruitment teams to exceed annual enrollment goals and to produce bottom-line revenue and creating new business opportunities for the organization by developing partnerships with inside and outside stakeholders.• Provide institutional leadership in marketing, public relations, and enrollment management by serving as Executive Team Member and Officer.• Design and implement comprehensive enrollment strategy that attracts qualified new students, integrates marketing and branding initiatives, and supports the company’s mission and guiding principles.• Contribute to strategic visioning and operational planning, organizational communication and company culture.• Prepare and deliver quarterly presentations to Board of Regents.• Manage and oversee comprehensive enrollment management/marketing budget.• Collaborate strategically across the organization to produce quality program offerings.• Oversee distribution of scholarships and financial aid for new-student population.• Build and manage the organization’s brand both inside and outside with key stakeholders.• Effectively utilize state-of-the-art CRM technology to maximize recruiting processes.• Serve as public relations liaison with external consulting services including advertising, PR firm and video production agencies.

Experience

1. Campus Director

   Brightmont Academy

   Jul 2019 — Present · Birmingham, MI, US

   Build partnerships within the community with professionals and educators by sharing common goals for students\' success. Educate parents about Brightmont\'s academic services and achievements. Personalize student programs that propose solutions for families and students. Build and maintain a balanced staff to meet enrollment growth expectations. Supervise, evaluate and coach school staff. Foster a professional, productive, and positive culture for students, staff, families and co-workers. Ensure evidence-based academic growth and student/family satisfaction.

Education

• Central Michigan University

  MSA

• Ferris State University

  BS

Skills

• Social Media Marketing
• Faculty Development
• Academic Advising
• Special Events Production
• Executive Team Member
• Higher Education
• College Recruiting
• Staff Development
• Executive Management
• Student Development
• Team Building
• Customer Service Training
• Special Events Coordination
• Student Affairs
• Curriculum Design
• Student Counseling
• College Orientation Process
• Hiring Personnel
• Curriculum Development
• Event Planning
• Training
• Leadership Development
• Staff Management
• Social Media
• Academic Administration
• Career Development
• Student Recruiting
• Enrollment Management
• Personnel Selection
• Career Counseling
• Admissions
• Admissions Counseling
• Statistical Data Analysis
• Instructional Design
• Training and Development
• Sales Leadership Training
• Educational Leadership
• E-Learning
• Nonprofits
• Adult Education