Annette Todd

Experience

1. Associate Director, Us Oncology Marketing

   Merck

   Oct 2020 — Present

   As a member of the US Oncology Marketing Team, my primary role is to liase across the franchise supporting all customer segments exploring and identifying capabilities or partnerships for prioritized Oncology stakeholders leveraging digital biomarker and SDoH data to find patients for screening, improve experience and care equity / unmet need; collaborate with Strategic Planning, IT, Marketing Operations, Data Insights & Analytics teams to advance organizational capabilities toward achieving the vision * Lead the partnership with an EHR vendor with the launch of messaging program to find high-risk patients who have lapsed in their cancer screenings. Through the partnership, developed text messages that are delivered through the patients’ Health System to prompt them to get in touch with their physician and back to the office leveraging claims data to analyze lift in screenings * Evolve the social media landscape from private messaging to branded open commenting which was a first for the company. Through this open dialogue, we can communicate with patients and caregivers / motivated supporters, analyzing their sentiments and direct them to support resources.* Partnering with cross-functional colleagues (Compliance, Commercial Legal, PRT, IT, enterprise support groups, etc) to build greater organization effectiveness by improving processes from concept review to contracting and beyond, eliminating obstacles in order to enhance/build capabilities needed to support US Oncology that will lead to a better customer experience * As Product Owner, lead the Content Collaboration Team (M/L/R) review process ensuring strategies are pulled through to market.

Education

• Penn State University

  BA, Health Policy and Administration

  1990 — 1994

Skills

• Process Improvement
• Cross-Functional Team Leadership
• Digital Marketing
• Product Launch
• Marketing Strategy
• Leadership
• Integrated Marketing
• Cardiology
• Pharmaceutical Sales
• Regulatory Submissions
• Quality Assurance
• Management
• Strategy
• Project Management
• Business Process
• Gastroenterology
• Pharmaceutical Industry
• Healthcare
• Sales Effectiveness
• Managed Care