Annette Carrier

About Annette Carrier

30 years of both corporate and agency side brand strategy, marketing communications, customer operations and CX strategy experience with 25 years at the management level• Created numerous effective marketing communication plans involving advertising, merchandising, packaging, promotions, direct response, public relations, social media and online• Successful development and implementation of both global and national brand repositioning campaigns resulting in increased brand awareness• Vast experience with both consumer and account promotions with the objective of entering new markets, broadening distribution, increasing product shelf space and increasing sales• Exceptional strategic ability with a solid understanding of qualitative and quantitative research• Strong experience in new product category launches (i.e, color ink jet printers, digital cameras, personal photo labs, AV wall furniture)• Astute ability to not only recognize the need for, but also establish, procedures resulting in improved internal communication especially between product management, branding and sales • Proven track record for hiring and managing internal employees and external agenciesSpecialties: Brand Management, Strategic & Creative Development, Qualitative & Quantitative Research, Advertising, Merchandising & Packaging, Project Management, Employee Development, Fiscal Management, External Resource Management, Public & Community Relations, B2C & B2B Marketing, Technology & CE Industries

Experience

1. Manager, Brand Strategy & Marketing Communications

   Arizona Public Service - APS

   Jan 2026 — Present

Education

• Loyola Marymount University

  MBA, Marketing

  1998 — 2004

• University of California, Berkeley

  B.S, Business Administration; Marketing & Organizational Behavior

  1985 — 1989

• University of California, Berkeley

  Bachelor of Science - BS, Business Administration and Management, General

Skills

• Leadership
• Marketing Communications
• Marketing
• Strategic Brand Positioning
• Brand Development
• Management
• Advertising
• Marketing Management
• Trade Shows
• Project Management
• Strategic Planning
• Creative Direction
• Integrated Marketing
• Strategy
• Brand Management
• Packaging
• Marketing Strategy
• Product Marketing
• Merchandising