Annette B Reed
Retail Marketing & Digital Media Leader | Community & Brand Growth
- Role
- Sr Marketing Manager, Lakewood Center & Stonewood Center at Macerich
- Location
- Long Beach, CA, US
- LinkedIn followers
- 500 followers
About Annette B Reed
Accomplished Marketing and Business Development Leader with expertise in crafting and…
Experience
Sr Marketing Manager, Lakewood Center & Stonewood Center
Jun 2017 — Present · Lakewood, CA, US
Lead marketing strategy to drive net operating income, traffic growth, and annual sales.• Develop and execute the Marketing & Business Development Plan and Budget, securing tenants, forging civic partnerships, and generating revenue.• Drive consumer engagement through digital and social media programs, including influencer campaigns, email marketing (B2B & B2C), and content creation across Instagram, Facebook, and more.• Oversee PR and crisis communications, managing media outreach and brand reputation.• Conduct market research to identify trends and pitch innovative, community-focused initiatives.• Collaborate with leasing and operations to develop strategic marketing initiatives that enhance trip frequency and center income.• Analyze sales performance and traffic data, using insights to refine marketing efforts.• Build relationships with new businesses, providing marketing guidance to support brand awareness and successful openings.• Lead and mentor the support team, conducting 1:1 meetings, performance reviews, and coaching sessions.
Education
University of Southern California
Master of Science - MS
2024 — 2026
Simmons University
Bachelor of Arts - BA
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