Anne Smith
- Role
- Director - Corporate Communications at Lakeside Foods, Inc.
- Location
- Sheboygan County, WI, US
- LinkedIn followers
- 500 followers
About Anne Smith
Accredited senior communications strategist with writing, messaging and content…
Experience
Director - Corporate Communications
Jun 2018 — Present
Responsible for developing and executing a comprehensive, strategic communications program to support strategic business goals and engagement with job seekers, employees, shareholders, media and community leaders. Executive communications advisor and company spokesperson. Accomplishments- developed comprehensive stakeholder communications for acquisitions, COVID-19 and ERP system launch - introduced digital/mobile employee communications channel - launched employment brand with recruitment collateral, advertising assets and social media content - produced award-winning corporate brand video and multi-media assets for targeted audiences - created comprehensive crisis communications plan and coordinated product recall announcement - increased company visibility with proactive, targeted public relations efforts (including feature articles in Gannett Media and Insight on Business)- led revamp of social media channels and website refresh - partnered with marketing team on company brand initiatives and sales collateral - planned PR events, open house for packaging facility
Education
Marquette University
B.A. Communications, Public Relations/Political Science
1987 — 1991
Skills
- Press Releases
- Communications Planning
- Social Media
- Feature Articles
- Message Development
- Strategic Communications
- Copywriting
- Social Media Marketing
- Corporate Communications
- Newsletters
- Speech Writing
- Strategic Planning
- Marketing
- Project Management
- Crisis Communications
- Publicity
- Community Development
- Media Relations
- Fundraising
- Web Content
- Strategic Communications Counsel
- Marketing Communications
- Editing
- Spokesperson
- Public Relations
- Internal Communications
- Integrated Marketing
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