Anne Rutherford-Bleile

Media is my passion!

Role: Director Media at Hill's Pet Nutrition
Location: Cincinnati, OH, US
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

About Anne Rutherford-Bleile

A strategic, innovative & collaborative leader with a history of delivering outstanding…

Experience

Director Media
Hill's Pet Nutrition
Dec 2022 — Present · KS, US
Media Buying: Lead Colgate-Palmolive’s Pet Food Category US multi-millions in media buying of with a core focus on linear TV, addressable, CTV, digital, display, programmatic, audio, print, search, social & CRM. • Communications Planning: partnered with agency on communications planning for 10 different pet food variants that were grounded in key consumer insights that led to the development of core strategies that shaped tactical media plans & KPI’s.• Optimizations & Performance: lead ongoing performance optimizations that drive stronger results through a number of sources including ROI’s, Clean Room & media performance metrics.

Education

University of Toronto
BA

Contact information

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Work email
•••••@hillspet.com
Personal email
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Current company

Hill's Pet Nutrition

Manufacturing · 3.6K employees · Founded 1948 · Overland Park, Kansas, United States

Work that matters, fueled by passion for pets! At Hill’s we have a purpose. Every day around the world, we transform the lives of millions of pet families through pioneering innovation, science-led nutrition and the best and brightest people. Did you know that the work we do today was originally inspired by Buddy, a guide dog who was suffering from kidney failure in the late 1930s? Dr. Mark Morris Sr. believed the illness was a result of poor nutrition, so he developed a new pet food to help Buddy live a longer, healthier life. That pet food was the forerunner of Hill’s Prescription Diet® k/d® Canine. Dr. Morris was a caring veterinarian, a visionary for clinical nutrition and the founder of Hill’s Pet Nutrition. We are proud to carry on his tradition of caring and his commitment to transforming lives through the highest-quality pet nutrition available. In fact, our mission is “to help enrich and lengthen the special relationships between people and their pets.” Hill's® Science Diet®, Prescription Diet® and Ideal Balance® brand pet foods are sold in more than 86 countries, with total annual sales of more than $2 billion. We share our core values of Caring, Global Teamwork and Continuous Improvement with our parent company, Colgate-Palmolive. Our support to homeless pets and shelters is a living, breathing example of our values, and we are an industry leader in providing pet food to shelter animals around the world. Our Hill’s Food, Shelter & Love program has donated more than $300 million worth of food to shelters and has helped more than 12 million pets find their forever home! We invite you to learn more about Hill’s Pet Nutrition on our website, www.HillsPet.com or www.Hillsvet.com Follow us: https://www.facebook.com/HillsPet, https://twitter.com/hillspet, https://twitter.com/hillsvet, https://www.pinterest.com/hillspet https://www.instagram.com/hillspet https://www.youtube.com/user/OfficialHillsPet

hillspet.com

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About Anne Rutherford-Bleile

Experience

Director Media

Education

University of Toronto

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