Anne Minnello
Director Media Buying and Planning @Signet Jewelers
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WORK HISTORY
Director Media Buying and Planning @Signet Jewelers
o Member of the Central Marketing Leadership Team serving as the strategic media planning expert for traditional and digital channels across Signet Banners (Kay, Zales, Jared and Peoples). o Leading strategic orchestration of Upfront/Scatter planning and buying incorporating audience insights, change in currency and inflation, consumer media shifts, measurement objectives, and innovative testing. o Develop, maintain, and execute large multi-channel sponsorships such as the NBC Rockefeller Tree Lighting; People’s Choice Awards; while also managing long-term sponsorships such as the Pro Football Hall of Fame, The Players Tribune custom content campaigns, and Westwood One Media Row. o Manage and oversee the relationship of the global media agency of record on a daily basis across all media channels, while also incorporating creative agencies for alignment and campaign continuity.
EDUCATION
John Carroll University
Master of Business Administration - MBA, Marketing
John Carroll University
Bachelor of Science - BS, Business
SKILLS
ABOUT ANNE MINNELLO
Passionate and experienced marketing professional with strong leadership in brand…
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