Anne Behm

About Anne Behm

As a Director of Marketing with over 15 years of diverse experience in both digital and traditional advertising, I have honed my skills in promotions, events, and strategic campaigns. My journey in the healthcare sector began at CareSource, where I gained valuable insights into the industry. I also bring agency experience from MKTG (now Tremor), where I had the privilege of collaborating with renowned clients across various Procter & Gamble brands.For the past nine years, I have focused my expertise on the healthcare industry, particularly Medicare. This specialization has equipped me with a deep understanding of how to craft marketing strategies that resonate with consumers and influence their decision-making processes. I thrive on leading strategic initiatives that prioritize listening to our prospects, addressing their needs, and providing the information they seek to build trust and enhance brand awareness. Beyond attracting new prospects, I have partnered closely with colleagues to develop strategies that drive customer satisfaction and retention. My passion lies in creating meaningful connections that guide consumers smoothly through the sales funnel, ultimately contributing to both their satisfaction and our business success.I\'ve had the honor of leading our corporate Cause Marketing Partnership with the Alzheimer\'s Association Miami Valley and Greater Cincinnati Chapters for the last seven years. This cause is near and dear to my heart personally as it has impacted my family. Each year, I look forward to raising funds by participating in the Walk to End Alzheimer\'s. In 2024 alone, I raised $3,697 for my company\'s team.

Experience

1. Marketing Director

   Retiremed

   Jul 2021 — Present · Dayton, OH, US

   As a Marketing Director specializing in Medicare and individual health plan marketing campaigns, I lead the strategic development and execution of innovative marketing initiatives aimed at engaging and educating consumers. My role encompasses managing a talented creative team responsible for digital marketing, social media, content creation, newsletters, and email strategies.Key Responsibilities:Strategic Leadership: Develop and implement comprehensive marketing strategies that align with business goals and resonate with Medicare consumers.Campaign Management: Oversee the planning, execution, and optimization of multi-channel marketing campaigns to drive awareness and enrollment.Creative Team Management: Lead and inspire a cross-functional creative team to produce high-quality content across digital platforms, ensuring brand consistency and messaging clarity.Digital Marketing: Drive digital marketing efforts, including SEO, PPC, social media, and email marketing, to enhance online presence and engagement.Content Development: Guide the creation of compelling content that educates and informs consumers about Medicare options, fostering trust and facilitating decision-making.Analytics and Reporting: Utilize data analytics to measure campaign performance, consumer behavior, and market trends, adjusting strategies to maximize impact and ROI.Collaboration: Work closely with stakeholders across the organization to ensure alignment and support for marketing initiatives, including sales and customer service teams.Through a data-driven approach and a commitment to consumer engagement, I strive to create impactful marketing strategies that not only inform but also empower Medicare beneficiaries in their health care decisions.

Education

• University of Dayton

  Bachelor of Arts (B.A.), Public Relations, Marketing