Anne Massey

WORK HISTORY

EDUCATION

SKILLS

ABOUT ANNE MASSEY

PROFESSIONAL PROFILEA confident and motivated professional with responsibility for developing a Sustainable Tourism strategy. Possessing excellent interpersonal skills and an assured communicator with first-rate negotiation and networking skills. A strong leader experienced in coaching and developing teams, including remote team members using management experience and specialist training and expertise to drive results. WORK EXPERIENCEBusiness Advice Manager• Lead and motivate a team of regionally based Industry facing staff, setting goals, monitoring work/progress and business account management activities to achieve annually agreed targets adhering to the B2B Engagement strategy. • Successfully collaborate with diverse stakeholders, including Local Authorities, the Business Community and Destination Management Organisations to achieve growth in the visitor economy. • Manage the provision of accurate and consistent growth and advisory services to tourism businesses from SME’s to multinationals, including working internationally thereby enhancing VisitScotland’s reputation and positively impacting the visitor economy• Manage our approach to business segmentation and regional prioritisation, ensuring the most efficient and cost-effective use of resources. Use target setting, results analysis and relevant performance data to monitor success and achievement of objectives. • Devise and deliver ongoing training and coaching programmes to ensure the team can deliver a partnership service across all disciplines that is professional, relevant, responsive and reflective of quality services and appropriate business advisory/value add activities. • Support the Destination Development team and other relevant VisitScotland teams as required by contributing towards the planning, development and delivery of enhanced VisitScotland services including relevant key Industry events from our flagship awards ceremonies to locally led destination events.