Anne Lawrence Houston
Head of Events, Datos Insights | Product & Strategy Executive | C-Level Community Builder
- Role
- Head of Global Events at Datos Insights
- Location
- Alexandria, VA, US
- LinkedIn followers
- 500 followers
About Anne Lawrence Houston
Strategic business leader who builds and scales successful executive events and communities. Grows revenue by deeply understanding what C-suite communities value and consistently delivering. Treats events as premium products that solve real executive needs—enabling senior leaders to accelerate their businesses and careers through peer connections, exclusive insights, and access to industry-shaping conversations. Excels at identifying market opportunities, designing differentiated offerings, building go-to-market strategies, and enabling sales teams to win- Leverages 20+ years’ experience building executive communities in financial services (banking, insurance, wealth management, financial crime prevention)- Launches new markets, brands, and product lines that drive participation and sponsorship revenue- Combines sharp business acumen with talent development and cross-functional leadership- Secures C-level buy-in, aligns diverse teams around ambitious goals, and delivers results that drive referrals, retention, and sustainable growth.
Experience
Head of Global Events
Jul 2022 — Present · Washington, DC, US
Serves as General Manager for a global events business that produces executive-level conferences in banking, insurance, investments and financial crime prevention. Leads cross-functional teams to deliver differentiated attendee experiences, invaluable networking, and content you can\'t get anywhere else which in turn drives referrals, retention, and revenue. Develops high-performing talent to achieve ambitious individual and organizational goals. Achieved 30%+ annual growth in event revenue each year in role.
Education
University of Virginia
Bachelor of Arts (B.A.), English Language and Literature
Northwestern University - Kellogg School of Management
Executive Education Certificate, Product Strategy
2020 — 2020
Skills
- Project Management
- Event Management
- Analytics
- Business Strategy
- Analysis
- Data Analysis
- Budgets
- Management
- Strategic Planning
- Sales
- Qualitative Research
- Competitive Intelligence
- Strategy
- Financial Services
- New Business Development
- Management Consulting
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