Anneliz Hannan

About Anneliz Hannan

Professional nursing rooted the crucial competencies of preparedness and alacrity during crisis and change but it is my versatility in the executive roles of marketing and corporate communications, and government and public relations that elevates my business development value for building strategic and integrated communication programs. With strong advocacy qualities and analytic acumen, I am discerning, tactful, and persuasive in communicating about complex healthcare issues from clinical settings to executive and media boardrooms, and through the halls of Congress. As a credible, reliable, and tenacious voice for the brand, I have chartered the course for independent companies, nonprofit organizations, and corporations by building strong partnerships and constituencies. • Launched two biomedical research organizations during an extended period of public and legislative scrutiny. Fundraised $3M for the startup of the national organization. • Designed an award-winning outreach campaign for a multinational corporation deluged by a decade of volatile protests and media scrutiny. Protests ceased with positive media coverage and a 27% increase in public support in just two years. • Established and directed the department of public affairs for a medical device corporation in Washington DC. Positioned the CEO as national ‘thought leader’ resulting in a private meeting at the White House. • Restructured the communications department for a Chapter 11 corporation. The company emerged from bankruptcy. Focused strategic direction, unification of messaging resources, and critical assessment of complicated healthcare policies and issues define my competitive edge for identifying, engaging, and retaining socially networked communities. Specialties: • Crisis, Issue, and Reputation Management • Brand and Image Enhancement • Public Affairs, Advocacy, and Campaign Management • Critical Analysis, Strategic Planning, and Business Development • Public, Community, and Media Relations

Experience

1. Communications Public Affairs Healthcare

   Consultant

   Apr 2010 — Present · Boston, MA, US

   EXECUTIVE COMMUNICATIONS ORGANIZATION AND PROGRAM MANAGEMENT HEALTHCARE REFORM INTEGRATION SOCIAL MEDIA STAKEHOLDER ENGAGEMENT GOVERNMENT RELATIONS STRATEGIC PLANNING AND ANALYSISStrategic planning and implementation of communication and marketing programs that enhance health literacy, patient engagement, consumer empowerment, and digital healthcare for business expansion. Advocating for shared responsibility in quality, cost-effective healthcare through conversational messages that highlight and focus resources and content platforms to unite the fragmented silos of patients, providers, and healthcare professionals in accountable patient-centered care and health information technology. Committed to enhancing the technological innovations of clinical healthcare, pharmaceuticals, life sciences, and biotechnology with meaningful applications to healthcare delivery and well-being.Pursuing opportunities to bridge the gap between desired business outcomes and stakeholder needs through integrated public and marketing communications, business, and organization development, program management, content creation, digital and social media, and public affairs.With cross-functional abilities and employment history in pharmaceuticals, medical devices, clinical healthcare, biomedical research, retail, and government service, I am focused to deliver an enhanced identity and image to your company or organization by capitalizing on networks, channels, and stakeholders to ensure positive business outcomes and profitability.

Education

• Boston University

  MS, Communication

  1983 — 1986

• Boston College

  BSN

  1974 — 1978

Skills

• Thought Leadership
• Strategic Planning
• Company Branding
• Change Management
• Management
• Social Media
• Press Releases
• Employee Engagement
• Image Management
• Healthcare Management
• Crisis Communications
• Patient Education
• Event Management
• Marketing Communications
• Employee Relations
• Media Relations
• Patient Advocacy
• Business Strategy
• Program Management
• Corporate Communications
• Corporate Social Responsibility
• Public Relations
• Strategic Communications
• Corporate Branding
• Internal Communications
• Business Development
• Strategy
• Cross-Functional Team Leadership
• Social Media Marketing
• Crisis Management
• Small Business Marketing
• Nonprofits
• Social Influence
• Communication Training
• Public Affairs
• Integrated Marketing
• Healthcare Industry
• Corporate Image
• Content Development
• Analysis