Annelise B.
Client Engagement Strategy Leader | Event Experiences Leader | Marketing Strategy @ MassMutual Institutional Solutions
- Role
- Marketing Events Lead Institutional Solutions at MassMutual
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Annelise B.
I am a self-driven, high-capacity global event and marketing leader with an extensive background in B2B marketing. I have a proven track record of proactively developing, marketing, and managing a global marketing events schedule designed to highlight brand/content and generate qualified leads, referrals, and meaningful conversations. I am highly qualified to work with both internal and external clients of all levels, and possess exceptional organizational, project management, and presentation abilities.
Experience
Marketing Events Lead Institutional Solutions
Jun 2021 — Present · Boston, MA, US
Responsible for marketing and leading conference and sponsorships strategy for the Institutional Solutions businesses. Work cross-functionally with Business Heads, Sales Teams, and Corporate COE to maximize our impact, highlight brand awareness, and achieve our goals.
Education
Boston College
Bachelor's degree, Marketing/Marketing Management, General
1999
Dana Hall School
High school
Skills
- Marketing Strategy
- Project Management
- Social Media Marketing
- Event Planning
- Corporate Events
- Conference Organization
- Event Management
- Sales
- Microsoft Office
- Customer Service
- Microsoft Excel
- Management
- Strategy
- Digital Marketing
- Online Advertising
- Marketing
- Trade Show Exhibitor
- Social Media
- Crm
- Teamwork
- Sandler
- Customer Relationship Management (Crm)
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