Annelise Fellows
Director, Customer Strategy @CVS Health
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WORK HISTORY
Director, Customer Strategy @CVS Health
New York, NY, US
Partnering cross-functionally with Marketing, Merchandising, and Stores teams to improve customer experiences through customer segmentation, market trends, and data analysis
EDUCATION
NYU Stern School of Business
Master of Business Administration - MBA, Strategy and Finance
The University of Texas at Austin
Bachelor of Business Administration, Marketing
SKILLS
ABOUT ANNELISE FELLOWS
Dynamic and results-driven strategist with a decade of experience in e-commerce, digital transformation, and consumer-focused business strategy. Adept at driving revenue growth, optimizing digital experiences, and leading cross-functional teams to execute high-impact business initiatives. Proven track record in identifying market opportunities, leveraging data analytics for strategic decision-making, and managing large-scale digital merchandising operations. A thought leader in retail, e-commerce, and consumer strategy, with a strong ability to align technology, marketing, and business goals to maximize profitability and enhance customer engagement. Passionate about innovation, operational efficiency, and data-driven insights to propel business success in competitive markets.
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