Anneliese Peper
Influencer Marketing Expert | Content Strategist
- Role
- Director of Influencer Relations at Gossip Genie
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Anneliese Peper
I help brands spark influence - and creators monetize it - with campaigns that convert…
Experience
Director of Influencer Relations
Feb 2022 — Present · Chicago, IL, US
Lead the end-to-end execution of influencer marketing campaigns - from strategic planning and influencer outreach to contract negotiation, briefing, content approval, paid amplification, and performance reporting.• Serve as the primary client liaison throughout campaign execution, ensuring alignment, transparency, and satisfaction at every stage.• Deliver high-level strategic counsel on influencer activations, emerging trends, and innovative tactics to elevate brand visibility and ROI.• Oversee and mentor junior team members across multiple client accounts, fostering growth and ensuring excellence in execution.• Proactively pitch and secure influencer partnerships while cultivating and maintaining a strong, diverse network of trusted creators.• Conduct ongoing competitor audits and industry analysis to keep clients relevant, differentiated, and ahead of the curve.• Ensure all influencer content meets brand standards, voice, and visual guidelines, safeguarding brand integrity across platforms.
Education
Saint Ignatius College Prep
High School Diploma
2006 — 2010
Marquette University
Bachelor of Arts (BA), Public Relations
2010 — 2014
Skills
- American Sign Language
- Social Media Consulting
- Fashion Writing
- SEO
- Social Networking
- Social Media Marketing
- Illustrator
- Fashion Shows
- Media List Building
- Customer Service
- Powerpoint
- Microsoft Excel
- Boutique Hotels
- Branding & Identity
- Marketing
- Community Relations
- Line Sheets
- Trend Forecasting
- Leadership
- Event Planning
- Microsoft Office
- Social Networking Sites
- Mailchimp
- Google Adwords Professional
- Cision
- Press Releases
- Google Adwords
- Photoshop
- Spanish-Speaking
- Microsoft Powerpoint
- Blogging
- Mannequin Styling
- Brand Development
- Newsletters
- Indesign
- Search Engine Optimization (SEO)
- Public Relations
- Viral Marketing
- Wordpress
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