Anneliese Hoffmann
Customer Marketing Manager at Toast
- Role
- Customer Marketing Manager - Fintech at Toast
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
Experience
Customer Marketing Manager - Fintech
Sep 2022 — Present · Portland, OR, US
Develop and implement go-to-customer targeted lifecycle marketing strategies to educate, engage, and drive adoption of Toast’s finance and payments products, increasing awareness, consideration, trust, and product adoption•Partner cross-functionally with Product, Finance, Creative, and Marketing Ops to transform customer insights into differentiated messaging, precise segmentation, and channel strategies that resonate with business operators and drive adoption •Deliver ongoing performance readouts and actionable insights to leadership, translating workstream progress and success metrics into strategic recommendations that inform go-to-customer priorities•Own adoption KPIs for embedded fintech and payments products, implementing cross-functional initiatives to drive measurable growth in product adoption
Education
Michigan State University College of Communication Arts and Sciences
Bachelors, Communication, Advertising
2013 — 2017
Skills
- Marketing
- Sales
- Advertising
- Analytics
- Teamwork
- Microsoft Word
- Microsoft Excel
- Time Management
- Management
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