Anneliese Guess
Marketing Communications Specialist @Edwards Vacuum
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WORK HISTORY
Marketing Communications Specialist @Edwards Vacuum
Hillsboro, OR, US
As Marketing Communications Specialist for the North America Customer Center, I manage internal and external communications that connect employees, customers, and partners, ensuring every message supports Edwards’ global vision and regional business priorities.Highlights:• Lead internal communications programs across production facilities and customer centers, fostering alignment and engagement among diverse employee groups.• Collaborate with leadership teams to deliver tailored messaging strategies, ensuring inclusive communication for employees with limited digital access.• Drive external marketing initiatives for semiconductor products, overseeing partnerships, sponsorships, exhibitions, and B2B campaigns that elevate brand visibility.• Serve as project lead for North America semiconductor product campaign, coordinating cross-functional teams and delivering measurable results.• Contribute to industry and community partnerships, representing Edwards at SESHA, SEMICON West, and Washington County Chamber of Commerce events to strengthen stakeholder relationships.• Align regional marketing efforts with divisional and global strategies, leveraging tools like HubSpot and SproutSocial to optimize campaigns.• Mentoring through co-leadership of projects, workshops, and volunteer initiatives.• Uphold brand integrity across all touchpoints, ensuring consistency in messaging, design, and digital platforms.
EDUCATION
Willamette University MBA
Master of Business Administration - MBA, Business
University of California, Davis
BA, English, German, Global and International Studies
Georgetown University
MA, German and European Studies
ABOUT ANNELIESE GUESS
Hi there! I’m Anneliese and I\'m passionate about building connections through clear, impactful communications. As a Marketing Communications Specialist at Edwards, I lead internal and external marketing initiatives that strengthen employee engagement, elevate brand visibility, and drive strategic growth in the semiconductor industry.Before Edwards, I drove B2B promotions and CRM at Johnstone Supply, where I grew member rewards enrollment by 370% YOY. Earlier, I spent seven years at Palisades Tahoe, shaping customer journeys through multichannel communications and contributing to the landmark rebrand of the resort. My career began at the Bertelsmann Foundation, where my project on nonprofit credit ratings was featured at TEDGlobal 2013. I’m committed to continuous improvement: from leadership training and mentorship programs to deepening my semiconductor industry expertise. I’m excited to bring that learning into leading teams and shaping future marketing strategies.I’m always happy to build new relationships. Feel free to shoot me a message – I look forward to hearing from you!
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