Anne-Laure Leroyer

About Anne-Laure Leroyer

Senior B2B marketing leader with 15+ years of experience helping organizations bring clarity to complex products, platforms, and service offerings.I specialize in market positioning, narrative, and go-to-market alignment—bringing product, sales, and marketing teams together around one clear market story. My work focuses on helping organizations simplify complexity, sharpen their value proposition, and show up consistently across customer touchpoints.I’ve operated in a range of technical and services-led B2B environments, including product, platform, and solutions businesses, where success depends less on industry and more on aligning strategy, messaging, and execution as organizations scale.Known for strong executive partnership, cross-functional collaboration, and building teams and systems that enable focus, consistency, and growth.Based in Washington, D.C.| Eligible to work in the U.S. and EU.English (Bilingual)French (Native)Spanish (Conversational)Farsi (Beginner)

Experience

1. Senior Director of Marketing Communications

   Hubbell Incorporated

   Jan 2021 — Present · Washington, DC, US

   Marketing Communications leader focused on market-facing narrative, content, and engagement—partnering across teams to bring clarity and alignment to how the company shows up in the market. Own the Marketing Communications function, including content, events, and external storytelling, within a complex, multi-business organization. Help align product, sales, and marketing around clear positioning and a shared market story, simplifying complex offerings into cohesive messaging. Partner with senior leaders and product teams to shape and align market-facing messaging. Contribute to the evolution of brand and messaging frameworks, supporting consistency across channels and touchpoints. Establish shared content standards and ways of working that enable scale without over-centralization. Lead and develop a high-performing Marketing Communications team focused on clarity, collaboration, and impact.

Education

• The Johns Hopkins University - Carey Business School

  Master of Business Administration (M.B.A.), Marketing

  2012 — 2014

• University of Maryland

  Bachelors of science, Marketing, International business

• University of Maryland

  Bachelor of Science, Marketing and Internatinal Business

  2003 — 2007

Skills

• Product Launches
• Crm
• Sales Support
• Sales and Marketing Alignment
• Product Management
• Team Building Facilitation
• Competitive Analysis
• Start-Ups
• Budgeting
• Writing
• Email Marketing
• Marketing
• SEO
• Product Launch
• Sales
• Brand Development
• Trade Shows
• Online Marketing
• Demand Generation
• Business Development
• Digital Marketing
• Marketing Automation
• Product Marketing
• Social Media Marketing
• Direct Marketing
• Marketing Communications
• Campaign Planning
• Budgets
• Inbound Marketing
• Leadership
• Hubspot
• Go-to-Market Strategy
• Blogging
• Lead Generation
• Strategy
• Messaging
• Strategic Partnerships
• Strategic Communications
• Marketing Collateral Development
• Content Marketing