Anne Heestand

About Anne Heestand

I am a marketing professional with 10+ years of experience in the technology and digital advertising industries. I have substantial experience collaborating with internal and external teams to create successful marketing strategies and events, produce innovative sales and marketing collateral, drive revenue, and generate excitement around campaigns and products.Specialties: Digital marketing and advertising, social media marketing, event planning & promotion, writing, account management, blogging, email marketing, yield management, and project management.

Experience

1. Client Services Lead

   Yahoo

   Jan 2024 — Present · New York, NY, US

   Lead strategic DSP advertising partnerships with enterprise clients and agencies, including Georgia-Pacific and Omnicom Group• Develop and execute omnichannel marketing strategies across display, video, CTV, and mobile, consistently driving performance beyond KPI benchmarks• Consult clients on performance advertising best practices and collaborate with Yahoo sales and product solutions teams to align strategies with customer needs

Education

• University of Southern California

  Bachelor of Arts (B.A.), Psychology

Skills

• Real-Time Bidding
• Microsoft Excel
• Social Media
• Google Analytics
• Public Relations
• Doubleclick for Publishers
• Journalism
• Marketing
• Digital Marketing
• Digital Media
• Facebook
• Online Marketing
• Online Advertising
• Blogging
• Social Media Marketing
• Digital Strategy
• Marketing Strategy
• Community Management
• Advertising
• Rtb
• Strategy
• Yield Management
• Account Management