Annegret Mayer

WORK HISTORY

EDUCATION

ABOUT ANNEGRET MAYER

With over 10 years of experience in international consumer goods environments, I design and execute trade marketing and go-to-market strategies that drive sustainable growth and brand differentiation. I take ownership from strategic direction to disciplined execution, with a strong focus on POS excellence, product launches and scalable market activation.My work is rooted in close collaboration with cross-functional teams, markets and customers, as well as senior leadership. I translate strategic priorities into actionable initiatives and ensure alignment between product, sales and marketing to create measurable impact. I approach marketing digitally and creatively, linking channels, data and teams to create a consistent market presence.I currently lead the Trade and Product Marketing team at BORA, a premium brand for innovative cooking systems. In this role, I combine team leadership with ownership of strategic initiatives, including the launch of an integrated product ecosystem from a product marketing perspective. I align long-term brand positioning with commercial performance and continuously evolve our market approach.I hold a part-time MBA from WHU – Otto Beisheim School of Management, with a focus on Marketing, Innovation and Entrepreneurship. The program strengthened my strategic thinking, analytical depth and ability to set clear priorities in complex environments. International modules in New York, India and Singapore broadened my perspective on global markets and decision-making across cultures.As a leader, I combine clarity with empathy. I believe performance and humanity are not opposites but drivers of each other. I challenge ideas, push initiatives forward and create space for ownership — while always seeing the person behind the role. My guiding principle is simple: listen to your inner voice. Strong leadership requires analytical rigor, but also intuition and courage, especially when navigating uncertainty and change.Outside of work, I recharge outdoors, either on my gravel bike or on skis, where new perspectives often emerge naturally.