Anne Freihofer

About Anne Freihofer

I\'m a seasoned professional with a passion for Higher Education and Recruitment Marketing proudly supporting our partners at Capture Higher Ed for the last 14 years. Throughout my journey, I\'ve not only honed my skills but also maintained a steadfast commitment to helping our partners reach and exceed their recruitment goals.Consistency and Longevity: One of my proudest accomplishments is the unwavering commitment I\'ve demonstrated to the field of recruitment marketing in higher education. I believe in the power of stability, and my extensive tenure with Capture reflects my dedication to fostering lasting relationships and making a meaningful impact.Strategic Partnerships: I strongly believe in the importance of relationships. Throughout my career, I\'ve cultivated strong partnerships with enrollment professionals, aligning Recruitment Marketing strategies with organizational objectives to drive success.Recruitment Marketing Expertise: Over the past 14 years, I\'ve immersed myself in the ever changing world of Recruitment Marketing, leveraging my skills to connect enrollment and marketing leaders with cutting edge technologies and solutions.I specialize in: enrollment strategy, marketing automation, behavioral intelligence, recruitment marketing, strategic planning, web engagement, student recruitment.If you\'re looking to reimagine your approach to student recruitment, let\'s connect!#recruitmentmarketing #studentbehavior #enrollmentstrategy #collegerecruitment #behavioralintelligence #enrollmentmanagement #studentrecruitment #collegerecruiting

Experience

1. Director of Client Engagement

   Capture Higher Ed

   Mar 2025 — Present · Louisville, KY, US

   I\'ve always believed that the best partnerships are built on trust, communication, and a genuine commitment to helping people succeed. That\'s exactly what drives my work every day as Director of Client Engagement at Capture.At Capture, we work with higher education institutions to power smarter recruitment marketing through innovative technology and best-in-class customer service. My role sits at the heart of those relationships. I focus on nurturing and strengthening our existing partner connections, finding new ways to help institutions get even more value from what we offer, and introducing them to new products and solutions that move the needle on their enrollment goals.Whether I\'m deepening a long-standing partnership or walking a team through a new tool for the first time, I love being the person our partners can count on. I\'m someone who knows their goals, understands their challenges, and shows up ready to help.If you\'re in higher ed and curious about how Capture can support your recruitment marketing strategy, I\'d love to connect!

Education

• Indiana University Bloomington

  BS, Communication

  2003 — 2008

Skills

• Direct Sales
• Marketing Management
• Cold Calling
• Account Management