Anne Murphy
Marketing Operations and Optimization
- Role
- Senior Vice President - Director, Marketing Execution & Process Excellence at Wells Fargo
- Location
- Newton Highlands, MA, US
- LinkedIn followers
- 500 followers
About Anne Murphy
Accomplished marketing executive with a combination of client management, consulting, project management and marketing operations roles at both start-ups and established companies. •Acquisition & Customer Marketing •Affinity •Agency & Vendor Management •Analytic & Problem Solving Skills •Aprimo •B2B •B2C •Budgets/P&L •Competitive Analysis •Contract Negotiations •Cost Savings •Database Marketing •Digital •Direct Mail •Due Diligence •Email •Key Account Management •Loyalty •Management •Online •Operations •Print Production •Project Management •Retention •Segmentation •Team Building & Leadership •Strategic Planning • Telemarketing •Work Flow Planning
Experience
Senior Vice President - Director, Marketing Execution & Process Excellence
Oct 2021 — Present · Boston, MA, US
Leading and managing process and risk excellence and control initiatives to enhance the effectiveness, efficiency, risk mitigation, and control framework across Marketing Execution.
Education
Bentley University
MBA, Marketing
Providence College
Bachelor of Science, Marketing
Bentley University
Master of Business Administration - MBA
Providence College
Bachelor of Science - BS
Skills
- Strategy
- Online Marketing
- Key Account Management
- Internet Banking
- Competitive Analysis
- Start-Ups
- Segmentation
- Database Marketing
- Marketing
- Strategic Planning
- Negotiation
- Email Marketing
- Account Management
- Aprimo
- Program Management
- Marketing Strategy
- Lead Generation
- Vendor Management
- Credit Cards
- Aprimo Mrm
- Multi-Channel Marketing
- Integrated Marketing
- B2b
- Direct Marketing
- Online Banking
- Strategic Partnerships
- Process Improvement
- Budgeting
- Digital Marketing
- Customer Retention
- Loyalty Programs
- Market Planning
- Operations Management
- Management
- Budgets
- Direct Mail
- Affinity Programs
- Project Management
- Marketing Communications
- Crm
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