Anne Williams

About Anne Williams

Brand strategist, marketing expert, and purpose driven leader, ex Starbucks and P&G. I bring ~ 20 years of experience spanning brand management, integrated marketing, team leadership, and nonprofits / NGOs. Colleagues describe me as a serious critical thinker who can envision the future, inspire a team, and roll up my sleeves to get work done.

Experience

1. Brand and Marketing Advisor

   Purpose And Distinction

   Apr 2018 — Present · Seattle, WA, US

   I use a rigorous brand management framework and learning from behavorial science to help mission-driven companies and organizations unlock the power of brands to carry out their purpose and execute with distinction.Recent project highlights:Developed brand and marketing best practice framework and case study series for social and behavior change initiatives (as technical lead for Mann Global Health, funded by the Bill & Melinda Gates Foundation).Advised USAID Advancing Nutrition on developing insights, crafting campaign strategies, and developing brands to market healthy diets in low- and middle-income countries. As lead author, developed how to guide,\"Generating Demand for Healthy Diets: A Guide to Social Marketing in Nutrition.\" Developed brand, innovation, and social media strategies for health and wellness and specialty food brands.

Education

• Smith College

  A.B., Comparative Religion, French

• Georgetown University McDonough School of Business

  MBA, Business Management

Skills

• Product Innovation
• Fmcg
• Integrated Marketing
• Market Planning
• Marketing Research
• Shopper Marketing
• Product Development
• Brand Equity
• New Business Development
• Brand Development
• Segmentation
• P&L Management
• Brand Architecture
• Management
• Leadership Development
• Marketing
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Customer Insight
• Global Marketing
• Marketing Management
• Market Analysis
• Trade Marketing
• Consumer Products