Anne Vestrick
Strategic Consultant (Professional Services) @Optimove
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WORK HISTORY
Strategic Consultant (Professional Services) @Optimove
Optimove is a customer-led marketing platform that uses AI and data science to enable brands to orchestrate personalized, data-driven customer journeys at scale.• Lead CRM strategy and delivery for enterprise clients, owning project execution from discovery through implementation.• Own senior client relationships, acting as the primary strategic advisor on customer engagement, retention, and lifecycle optimization.• Design and implement data-driven CRM programs across email, push, in-app, and SMS using advanced segmentation and orchestration.• Apply Optimove’s AI capabilities to improve targeting and campaign performance.• Translate analytical outputs into clear, actionable recommendations for marketing and business leadership.• Contribute to the development of internal CRM frameworks, playbooks, and best practices.
EDUCATION
University of Duisburg-Essen
Master's degree, Betriebswirtschaftslehre - Management and Marketing
Berkeley College
Business Administration and Management
EBC Hochschule
Bachelor's degree, International Business Management
Indiana University of Pennsylvania
Master of Business Administration (MBA)
ABOUT ANNE VESTRICK
I am a results-driven Product Owner and Project Manager with a strong background in MarTech and customer experience management. Passionate about leveraging technology to drive business growth, I specialize in Agile methodologies, stakeholder collaboration, and product development to deliver impactful solutions.
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